You’ve decided it’s time for a new site or design. For many, the first step is to choose the right company. However, the first thing you need to do is formulate at least a basic concept of what you expect from the completed product. Not only is this step often overlooked in the initial phase of project formulation, but also during the creative briefing stage after hiring a design company.
Everyone wants to send off a concept to the professionals and let them handle everything. If you’re having your car washed, then nothing is really needed from you. For design briefs, you need to be more involved. Website design and graphic design are two fields where getting involved yourself is essential to the ideal design for you and your organization.
When you first meet with a website and graphic design firm, you should provide them with your estimations and goals. This provides the company with a starting point. This doesn’t mean that you are done. No one can read your mind. In order to make absolutely certain you get the best design possible, you must take the creative briefing stage seriously.
This is the part of the project where you work one on one with the designers to ensure they fully comprehend what you desire. The more they understand, the faster they can deliver the finished project. It also reduces the number of initial design changes.
The next step before the designer can work on your project is proofing your design. You should never just quickly glimpse the design and give your approval. Look over the design plans as thoroughly as you would any important document. If the design isn’t exactly as you envisioned it and doesn’t provide the features you discussed, now is the time to make changes.
Waiting until the final project is delivered means time consuming revisions for both you and the designer. By involving yourself in both the creative briefing and design proofing stages, you save both time and money. You also get the perfect website or graphic design the first time around. The sooner your project is in place, the sooner your customers and visitors will see it.
You should never take this responsibility lightly. It’s your design, your website. Take the time to ensure the design company you choose fully understands your vision. By communicating your needs, the company is able to provide suggestions. With thorough communication between both parties, the best designs and sites are created.