You’ve decided it’s time for a new site or design. For many, the first step is to choose the right company. However, the first thing you need to do is develop at least a vague concept of what you expect from a completed product. Not only is this step commonly ignored in the initial phase of project development, but also during the creative briefing stage after recruiting a design company.
Everyone wants to hand off a project to the professionals and let them take care of everything. If you’re having your car washed, then nothing is really required of you. For other projects, you need to be more involved. Website design and graphic design are two fields where getting yourself involved is essential to the perfect design for you and your business.
When you first meet with a website and graphic design company, you should supply them with your estimations and goals. This gives the company something of a starting point. This doesn’t mean you are done. No one is a mind reader. In order to be certain you get the most optimal design possible, you must take the creative briefing stage seriously.
This is the stage of the assignment where you work one on one with the designers to ensure they fully understand what you want. The more they understand, the faster that can deliver the finished project. It also reduces the number of initial design changes.
The next step before the designer can work on your project is proofing your design. You should never just quickly glimpse the design and give your approval. Look over the design plans as thoroughly as you would any important document. If the design isn’t exactly as you envisioned it and doesn’t provide the features you discussed, now is the time to make changes.
Waiting until the final project is delivered means time consuming revisions for both you and the designer. By involving yourself in both the creative briefing and design proofing stages, you save both time and money. You also get the perfect website or graphic design the first time around. The sooner your project is in place, the sooner your customers and visitors will see it.
You should never take this responsibility lightly. It’s your design, your website. Take the time to ensure the design company you choose fully understands your vision. By communicating your needs, the company is able to provide suggestions. With thorough communication between both parties, the best designs and sites are created.