Snapchat is struggling to get marketers interested

Snap has more than its share of skeptics and critics. And if its stock price is any indication — Snap shares are now trading near their IPO price — it’s not come close to quieting them.  

One group Snap has yet to win over is the marketing industry. A mere 7% of marketers said they used Snapchat in the first quarter of 2017, according to a recent Social Media Examiner survey charted for us by Statista.

That leaves Snap far behind Facebook, its mortal enemy, which was used by 94% of marketers. But then again, everyone tends to trail Facebook. Perhaps more tellingly, other less successful social networks like Twitter and Pinterest also leave Snap in the dust when it comes to attracting marketers.

Snap is working to improve its appeal, but this isn’t the best sign for a company Mark Zuckerberg is trying to squash at every turn.


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