How Dating Sites are gaining success within a niche market

There are 7 billion people living on Earth. With all of this diversity available it makes you deliberate as to why there are so many singletons out there.

Maybe it’s because we live in a fast paced world where people are too caught up to partner up or acknowledge it as a priority in their lives. Technology aligned with evolution has generated a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has comprised itself into an easy access technology for a person to find their soulmate with the click of a button. It is presently a $2 billion dollar per year industry, with over 1500 dating sites globally and boasts to been responsible for around 280,000 marriages as a result of people hooking up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had great success with the following of members on their sites. Some international sites proudly promote unbelieveable numbers of 30 million plus. As majority of sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these platforms are connecting a lot of people with each other.

Over time in this industry I think people have gotten bored and lost in the ‘General’ online dating websites. Wasting time on pointless dialogue and meaningless banter only to discover there is not much in sync with the other party. Some might say you need to kiss a lot of frogs to find your prince.

Niche online dating websites have come on to the scene hard and fast. Obviously someone acknowledged a need and leaped at the opportunity to unite people within a niche market. To narrow the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can group people to meet other [compatible~accordant} singles.

Scientists have conducted studies to find out if in fact like-minded people or opposite people make the better couple. It was discovered that people with similar temperaments and world views were more likely to find success and have conflict free marriages than the opposite couples. It is also put forward that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are limitless, probably if you can think it, there has been one created. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to come across a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like an enjoyeable experience to set foot in a world where everyone shares the same values. Everybody deserves love, why not have it with someone you like?

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