How Dating Sites are gaining success within a niche market

There are 7 billion people residing on Earth. With all of this diversity available it makes you deliberate as to why there are so many singletons out there.

Perhaps it’s because we live in a fast paced world where people are too preoccupied to partner up or acknowledge it as a significant pursuit in their lives. Technology aligned with evolution has created a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has comprised itself into an easy access platform for a person to find their soulmate with the click of a button. It is presently a $2 billion dollar per year industry, with over 1500 dating sites globally and brags to been responsible for around 280,000 marriages as a result of people hooking up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had great success with the following of members on their sites. Some international sites proudly promote unbelieveable numbers of 30 million plus. As majority of sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are uniting a lot of people with each other.

Over time in this industry I think people have gotten bored and lost in the ‘General’ online dating websites. Wasting time on meaningless dialogue and useless chatting only to discover there is not much in common with the other party. Some might say you have to kiss a lot of frogs to discover your prince.

Niche online dating websites have launched on to the scene thick and strong. Obviously someone acknowledged a need and jumped at the opportunity to unite people within a specific market. To specify the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can class people to meet other [compatible~accordant} singles.

Scientists have performed studies to determine if in fact like-minded people or constrasting people make the more suitable couple. It was discovered that people with corresponding temperaments and world views were more likely to appreciate success and have conflict free marriages than the opposite couples. It is also suggested that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are endless, probably if you can think it, there has been one formed. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to stumble upon a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like an enjoyeable experience to enter a world where everyone shares the same ideals. Everybody deserves love, why not find it with someone you like?

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