How Dating Sites are gaining success within a niche market

There are 7 billion people living on Earth. With all of this diversity available it makes you deliberate as to why there are so many singletons out there.

Perhaps it’s because we live in a fast paced world where people are too caught up to partner up or acknowledge it as a significant pursuit in their lives. Technology aligned with evolution has generated a unique breed of people and we do not all share the same commonalities like the good old days.

Today’s Online Dating has comprised itself into an easy access platform for a person to fall in love with the click of a button. It is presently a $2 billion dollar per year industry, with over 1500 dating sites world-wide and boasts to been responsible for around 280,000 marriages as a result of people meeting up. In Australia, statistically 1 in 10 has found love online and 1 in 6 of those people was between the ages 35-44.

There is no doubt the popularity of the ‘General’ online dating websites out there have had huge success with the following of members on their sites. Some international sites proudly promote incredible numbers of 30 million plus. As most sites offer a free sign up it is not quite clear on how many of those 30 million are paying subscriptions, never the less these enterprises are connecting a lot of people with each other.

Over time in this industry I think people have gotten tired and confused in the ‘General’ online dating websites. Wasting time on meaningless dialogue and meaningless banter only to find out there is not much in common with the other party. Some might say you have to kiss a lot of frogs to discover your prince.

Niche online dating websites have launched on to the scene thick and strong. Obviously someone noticed a need and leaped at the opportunity to connect people within a niche market. To specify the playing field, so to speak. People bond best when they have something in common. Beliefs, hobbies, race, sexual preference or lifestyle choice can categorise people to meet other [compatible~accordant} singles.

Scientists have conducted studies to find out if in fact like-minded people or opposite people make the better couple. It was found that people with corresponding temperaments and world views were more likely to enjoy success and have conflict free marriages than the opposite couples. It is also suggested that people with similar interests were
more likely to meet up in person off the sites.

The niche dating sites available are endless, probably if you can think it, there has been one formed. From Gay to Pet lovers, Christian groups and other religious followings, Asian, Interracial, Vegetarians, Farmers, Cheaters, Beautiful people (ugly people need not apply), Punks, Seniors, Cougars, Sugar Daddies, Military, Single parents, Tall people, big people and even small people. I even managed to stumble across a site for inmates, geeks and people who like to dance.

There is no doubt catering to a specific audience could be a very effective market. It sounds like an enjoyeable experience to enter a world where everyone shares the same values. Everybody deserves love, why not share it with someone you like?

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